Social media is a very important tool in the beauty business. And for clients, When they find beauty lashes in social media , they can not wait to get it . Today we are focusing on the power of Instagram and how to use your Instagram page to grow your lash business
Here are 5 instagram tips to grow your lash business.
How offen are you posting on your Instagram account? Social platforms, like Instagram, are FREE portfolios for you! Most clients want to see photos or vidoes first.
You should be posting every single day on Instagram. It is very difficult to choose a lash without seeing the effection. so many company taking advantage of this platform to reach potential clients. Instagram has over 1 billion active users, and while that is a global number, it truly shows the reach social media has. Posting every day keeps your page relevant and allows people to see your Lashes quality and styles.
Instagram Post Ideas
- Post photos of your lash cataluge
- Post different angles of your lashes.
- Post videos review of a lient saying how much they love their lashes and enjoyed the experience.
- Giveawys or promo deals
#PlAQuick Tip: Don’t forget to past daily on your Instagram Stories. Stories last for 24 hours, and you should never have them empty!
Content is content and you can never have too much of it! So get to posting!
2. INSTAGRAM REELS AND IGTV
Do you make video content in additon to lash photos? Instagram recently announceted that they are focusing on video content even more in 2021, and the way they promote Instagram Reels on the app is going to change. Putting an even stronger emphasis on Reels than In-Feed posts.
Instagram is a great place to start recording and posting videos! Instagram parises the accounts that use their app and tools, and they highly recommend posting four Reels a week and one to two IGTVs per week! This may sound like a lot. But you can truly tackles this in one day. Record what’s called “bulk content” and then upload throughout the week! Tip 5 covers bulk content so keep reading!
- Take a short five-second video clip panning across the client before completing their lash set. Finish the video by taking another 5-10 second vides clip of the completed set.
- Instagram has a ton of fun sounds and transition effects where you can take before and after videos, or record a short clip of a completed full set with a trending song!
- Record a time-lapse video of you setting up for a day of lashing! Other lash lovers and clients like to see behind-the-scenes footage.
3. INSTAGRAM BIO
Your Instagram bio should very clearly state: what your brand is, what you do, and your location. We always tell lash business owner it’s so important to make it easy for potential clients to know where you are and how to book with you because if it’s complicated, they will move on.
Too often we see a beautiful lash page full of gorgeous photos and incredible work, but nowhere to contact service. This can be a deterrent to clients attempting to book because they are unsure if you are in selling.
Lastly, Facebook and Instagram help reveal your page to others by keywords. Including phrases like “3D Mink Lashes” in your bio can help you be found by more clients who are searching that keyword phrase specifically!
4. SCHEDULE YOUR POSTS
Are you running out of time to schedule your posts? There is a popular phrase that says,”A Sunday well spent brings a week of content.” Now whether you choose to tackle this on a sunday afternoon , or one evening a week, dedicating a little bit of time to prep your social media posts can be extremely helpful to your lash business!
Scheduling Apps to Use
Facebook Creator Studio
These are just a few, but these are very popular apps to use for scheduling your social posts. Most are free but do affer payed upgraded versions. In addition to scheduling an Instagram grid post, some of these apps allow you to schedule your instagram stories and IGTV as well!
5. RECORD BULK CONTENT
Do you create bulk content? This is a really great strategy to be sure